CRM Manager

MAKRO is the Portuguese subsidiary of the METRO Group, leader in the large distribution market. We are present in 25 countries and our purpose is to live the passion for Portuguese gastronomy, bringing its diversity to the world.
 

We are a global company that operates locally. Our products and services set the standards for the future: customer focus, technological innovation and sustainable business models. We are the excellent partner of the HoReCa channel.

Mission

Implement improvements to the CRM processes and strategy, propose methods to acquire & retain customers and participate in growth campaigns.

Responsabilities:

• CRM strategy definition integrated into the sCore strategy;
• Analyzing data to inform and drive business development and campaigns;
• Driving CRM initiatives and overseeing the execution of campaigns;
• Acting as a liaison between the IT/BI and CRM team to identify consumer segments to be targeted for campaigns;
• Partnering with different stakeholders (Sales Force/ Digital/Commercial MKT, Loyalty/Stores/External Markets & TeleSales) to keep them informed about upcoming customer management initiatives;
• Maintaining and improving data management processes and accuracy;
• Working with IT to manage CRM systems and data warehousing;
• Main responsible for Customer lifecycle management.

• Bachelor's or Master's degree in Marketing, Management, Information Management;
• Previous experience in similar activities with CRM Platforms;
• Experience in team management;
• Knowledge of Agile and/or Scrum Methodologies (is a plus);
• Excellent data analysis skills, with advanced proficiency in Excel;
• Fluent in English is essential due to frequent interaction with international headquarters and boards;
• Strong mindset of continuous improvement and the ability to propose and implement innovative ideas